Abu Jareeda Aslam , GoHighLevel CRM & Automation ExpertAbu JareedaAslam

What was built

A three step lead magnet funnel published on the client’s own sub domain: an opt in page offering a step by step guide, a book a-call page carrying a VSL, and a thank you page. The capture form requires name, email, phone and business name, so every record can be worked immediately by call and by SMS. Each step is wired to a named source, carries social proof and a persistent call CTA, and is structured control versus variation for split testing.

The problem it solves

Traffic was landing on a general company site with nothing to trade for a contact detail. Interested buyers browsed and left, the few who called arrived unattributed, and there was no way to tell which ad, page or offer had produced them.

How it streamlined the process

One branded path now runs from ad click to captured contact, and the phone number it collects is what makes every downstream SMS sequence possible. Because each form is tagged to a named source, cost per lead and cost per booked call are read off the dashboard instead of estimated.

What was built

A six stage opportunity pipeline: New lead (resource sent), Contact Attempted, Contact made, Call scheduled, Qualified and Application. A card is created automatically the moment a funnel form is submitted. Every card carries its origin source, activity counters for calls, SMS, notes, tasks and appointments, plus saved filters and both kanban and list views for the sales team.

The problem it solves

Leads lived in an inbox and a spreadsheet. Nobody could say who had been called once, called twice or never touched, and there was no shared definition of a warm lead, so follow up depended on whoever happened to remember.

How it streamlined the process

Separating “Contact Attempted” from “Contact made” exposes whether the bottleneck is effort or connection rate. Cards move as automations and reps act, so a pipeline review takes minutes, the highest value queue is one saved filter away, and stalled deals surface before the month is lost.

What was built

A published workflow library, foldered and numbered so the client’s own team can read it: lead magnet delivery by email and SMS, new lead routing into the outreach layer, appointment reminders, and a cancelled / no show recovery campaign. On top sits a throttled outreach engine: a global cap of roughly 50 contacts a day, entries spaced three minutes apart, a five way random split assigning one of five message variants, and an if/else that checks for a reply tag before any second touch.

The problem it solves

Manual follow up goes cold within hours, stops entirely on a busy week, and produces no data about which message actually works. Untuned bulk sending gets a number filtered by the carriers.

How it streamlined the process

Delivery, nurture, reminder and recovery each have a dedicated workflow, so a lead is caught whether they download, book, cancel or go quiet. Five variants test live on every contact instead of in a separate campaign, and anyone who replies exits automatically, so automation never talks over a live conversation. All SMS sends on an A2P 10DLC registered brand and campaign (system 05), paced to stay inside carrier tolerances.

What was built

Two active 30 minute calendars: a funnel facing growth call calendar embedded directly into the thank you page, and a separate rep calendar for direct and account managed bookings. Durations, buffers, availability windows, ownership and connections are configured per calendar. The booking page states when the guide arrives, pre frames the three things the call will cover, and carries a live chat widget that routes into the same CRM conversation thread.

The problem it solves

Most funnels end at “check your inbox”, and the lead never comes back. Booking by email tag burns days, double booking is constant when one calendar serves every purpose, and no shows get absorbed as a cost of doing business.

How it streamlined the process

Real availability renders on the page itself, so the lead books in the same session they converted in, with no redirect and no second opt in. Keeping the inbound calendar separate keeps funnel performance clean to measure, and both calendars trigger the reminder and no show recovery workflows, so booked revenue is protected without anyone chasing it.

What was built

Full Trust Center registration inside the sub account: business profile and EIN verification, an A2P 10DLC brand registration, a campaign registration with approved sample messages and use case, compliant opt in language on every form with STOP and HELP handling wired into the workflows, plus SHAKEN/STIR caller ID attestation and CNAM branded caller ID on the outbound number.

The problem it solves

US carriers filter or silently block business texts sent from unregistered numbers, and unattested outbound calls get flagged “Spam Likely”. This is the failure nobody sees: the workflow reports the message as sent, the dashboard looks normal, and it never reaches a handset. An unregistered account can also be suspended outright.

How it streamlined the process

With brand, campaign and SHAKEN/STIR all approved before launch, deliverability stopped being luck and became infrastructure. Every sequence in system 03 sends from a registered, carrier recognised identity, and outbound calls display a verified caller ID that lifts answer rates. Compliance is handled once, at set up, instead of being diagnosed weeks after a campaign has quietly failed.

What was built

A custom dashboard the team reviews weekly: opportunity status across all pipelines, opportunity value by stage, won revenue conversion rate, a funnel widget showing cumulative and next step conversion for every stage, and a stage distribution panel with the count and percentage sitting in each stage. The Conversions API is wired in so the ad platforms receive the events they optimise against.

The problem it solves

“Are the ads working?” was answered by feel. With no stage level numbers, budget decisions were made on the last conversation anyone remembered, and there was no way to separate a traffic problem from a follow up problem.

How it streamlined the process

One screen now shows where leads leak. At capture the funnel read 100% at new lead, 81.82% contact attempted and 72.73% contact made, which makes the drop between opt in and first contact the exact number the automation layer is tuned against. Reporting sets the priority for the next build sprint rather than decorating the account.

What was built

A single offer landing page built and published in GoHighLevel, structured around one number and one action. The headline leads with the dollar figure, the sub headline names the competitors the visitor is already paying, and the offer stack breaks the deal into six separate cards so each objection gets answered on its own line rather than buried in a paragraph. A qualifying CTA repeats down the page, eligibility terms sit in plain sight, and the whole page is responsive down to phone width.

The problem it solves

A strong offer buried in a brochure site converts nobody. Visitors skim, hit the first unanswered objection, and leave, and because there is no single next action the traffic that did convert cannot be attributed to anything.

How it streamlined the process

The page states the offer, prices it, removes the risk and asks for the same action every time, so the visitor never has to work out what to do next. Every CTA is wired to the same qualifying form, which means paid traffic lands somewhere built to convert it and every lead arrives tagged and ready for the pipeline.

What was built

Multi branch workflows wired to outside services over custom webhooks and REST APIs. The canvases above are live builds shown at full zoom, so the shape of the logic reads without any client data being legible.

The problem it solves

Drag and drop covers the common path and stops. Anything that depends on a third party service, a channel the platform does not ship, or logic that branches on what an API answers cannot be expressed as a native action.

How it streamlined the process

If it has an API, it becomes part of the automated path. Nobody moves data between tabs, and every branch is numbered and foldered so the client team can follow it without reading the JSON.

What was built

A recruitment pipeline running on the same CRM the sales builds use. A survey per role feeds one workflow, a condition reads which role was applied for, and each branch tags the contact, sends the application confirmation and drops the candidate onto the right stage automatically.

The problem it solves

Hiring for several roles at once turns into inbox archaeology. Applications arrive by form, by email and by referral, nobody can say who has been reviewed, and good candidates go cold while the shortlist is rebuilt from memory.

How it streamlined the process

Every applicant lands on a board with a stage that means something, tagged by role from the moment they submit. The confirmation email goes out without anyone remembering, and the stages separate the people still in play from the ones already closed out.